'Then' is a game that covers the topic of extinction. As a variation of a traditional card pairing game, Then's gameplay brings species together with the cause of their extinction.
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Aim
To design a sophisticated and aesthetically pleasing card game that visualises the concept of extinction and to create a brand around this game.
Outcome
From here on Studio created a conceptual card game with a unique approach and appearance that educates and encourages reflection.
To visualise the absence of extinct species all twelve animal illustrations were embossed into the cards rather than printed on them. Every pair of cards has a unique icon that helps you to match them.
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