This is then

'Then' is a game that covers the topic of extinction. As a variation of a traditional card pairing game, Then's gameplay brings species together with the cause of their extinction.

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This is then


To design a sophisticated and aesthetically pleasing card game that visualises the concept of extinction and to create a brand around this game.


We've created a conceptual card game with a unique approach and appearance that educates and encourages reflection.

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To visualise the absence of extinct species all twelve animal illustrations were embossed into the cards rather than printed on them. Every pair of cards has a unique icon that helps you to match them.

This is then