SLA is a salad bar chain that serves 100% organic and fresh meals throughout the Netherlands. Their passionate team creates colourful and high quality salads with great care. We helped them gain a cohesive and strong character for their brand.See the project
To create a branding that is consistent throughout all of SLA's stores as well as their online appearance. To define a strong visual brand identity that tells of a green, mature and sophisticated eating philosophy in a transparent way.
From here on Studio created printed assets, in-shop displays, menu cards and spacial branding that reflect SLA's character and communicate in a clear and simple way. The designs continue to spread SLA's vision in the Netherlands.
The challenge in creating this visual identity was to keep SLA's inviting appearance while at the same time add more simplicity and sophistication. By combining a minimal colour palette with clean typography and some illustrations we achieved a balanced branding that works online as well as in-store.