Sla
Sla

SLA is a salad bar chain that serves 100% organic and fresh meals throughout the Netherlands. Their passionate team creates colourful and high-quality salads with great care. We helped them gain a cohesive and strong character for their brand.

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Sla

Aim


To create a branding that is consistent throughout all of SLA's stores as well as their online appearance. To define a strong visual brand identity that tells of a green, mature and sophisticated eating philosophy in a transparent way.

Outcome


From here on Studio created printed assets, in-shop displays, menu cards and spacial branding that reflect SLA's character and communicate in a clear and simple way. The designs continue to spread SLA's vision in the Netherlands.

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The challenge in creating this visual identity was to keep SLA's inviting appearance while at the same time add more simplicity and sophistication. By combining a minimal colour palette with clean typography and some illustrations we achieved a balanced branding that works online as well as in-store.

Sla