With suitcases made of recycled plastic Nortvi stands for a modern and sustainable take on traveling gear. Together with the team we developed not only a logo and visual identity to reflect these key values but also a wide range of assets to bring it to live.

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The goal and challenge of this project were evoking the exciting feeling of exploring something new while communicating bold, urban minimalism and a sustainable backstory.


By basing the visual identity on a combination of carefully selected imagery, characteristic colour blocks and bold typography we achieved a distinct and recognisable branding.

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Creating an exciting and branded experience from the first encounter to unpacking made this project special for us. In addition to developing a unique logo, we could also design Nortvi's online presence and create the suitcases' packaging, hangtag and unpacking card.

Renders by Studio Willem Stapel