MAQE is a set of 26 typographical building blocks. As a playtype the project engages its users in a very playful and experimental use of the font.

See the project


To translate the concept of modularity into typography and to a brand around these three-dimensional typographical objects that reflects their sophisticated playfulness.


From here on Studio created a system of typographical building blocks created for the inner child in every font enthusiast accompanied by a strong and recognisable visual identity.

Maqe Maqe Maqe Maqe

Since MAQE offers the possibility of countless typographical variations, the branding for this project is also using the concept of change. Based on ever-changing colourful shapes this visual identity communicates playfulness and creativity.