Maqe

MAQE is a set of 26 typographical building blocks. As a playtype the project engages its users in a very playful and experimental use of the font.

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Aim


To translate the concept of modularity into typography and to a brand around these three-dimensional typographical objects that reflects their sophisticated playfulness.

Outcome


From here on Studio created a system of typographical building blocks created for the inner child in every font enthusiast accompanied by a strong and recognisable visual identity.

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Since MAQE offers the possibility of countless typographical variations, the branding for this project is also using the concept of change. Based on ever-changing colourful shapes this visual identity communicates playfulness and creativity.

Maqe