Gabriela Hengeveld is a Dutch-Peruvian photographer with a focus on social and environmental topics. Her new branding combines timeless minimalism with warmth and a wink to the artist's heritage.

See the project

Aim


For this project the challenge was to find a visual language that accompanies both, a minimal style that presents photography perfectly and visual elements that incorporate the artist's warm personality and South American background.

Outcome


In collaboration with Gabriela we developed a Peru inspired colour scheme and a visual identity that builds on minimalistic compositions and unique typography. The webdesign utilises this branding from start to finish.

Gabs Gabs Gabs

While the brand 'Gabriela Hengeveld' hosts the artist's professional work 'Gabs' is a blog that showcases more personal photographic projects. We codeveloped both brands to ensure a visible relation between them, yet achieve a distinction.